As fast as you can. One tax software maker says to call in the first 5 minutes, and one lead seller says 8 seconds is ideal. On shared leads the fastest firm usually wins.
Turn on drop alerts for your states, and set an alarm a few minutes before the 9:00 AM and 2:00 PM Central drops.
Have your script open before you dial. The first call sets the tone.
If no one answers, call again at 30 minutes and at 4 hours.
Updated October 2026. Market prices are list prices from public seller pages. Results depend on your firm. Not every lead becomes a case.